At Park Road, I believe in craftsmanship and embracing the skills of humans. In all other facets of my life and work, AI does not play a part except in this one instance:

I make all of my jewellery for order so I don’t have a stockpile available to do a set of photoshoots with – I’ve been taking photos as I build the pieces but that has lead  to inconsistent looks as the years have gone on.

For the launch of the new site, I wanted to create a unified visual style and have used generative AI to achieve that for any images that have a model wearing the jewellery. It is only for illustrative purposes to show the scale of the items.

Here’s an example of how it is used: